Our Universe
HEROICA is an independent designer brand founded in 2023 by Andrea Rivera in Barranquilla, Colombia.
In this universe, fashion is not ornament — the dress is a poetic, feminine territory, in constant discovery and self-determination.
Each garment is an act of affirmation, identity, and resistance, conceived to express the complexity and richness of the feminine.
Our mission is to celebrate femininity as power and expression, inviting every woman to write her own story — unapologetically.
Manifiesto
We believe in pretty dresses, big adventures and brave hearts,
day-dreaming and poetics, romantic and intrepid spirits, in imagination and curiosity.
We believe in fashion as self-expression, self-definition, disruption, vibrant and joyful, powerful inspiration.
Dress for the girl who dreams to be just like you.